Let us describe branding, its benefits and how properly branding your business can increase your chances of success. In the age of the Internet anyone can set up shop using a cookie cutter website for a few hundred dollars, sometime less. Creating your own brand will set you apart from the rest.Essentially branding involves the image of your business. Branding actually goes beyond image to include style, logos, emblems and the perception of quality you intent to convey to your customers. The image should suggests positive values such as quality products and excellent services as well as reliability and soundness. Branding helps to describe your business and how you differ from your competition. In fact, distinguishing your business from the competition is the primary goal of branding. Once you have distinguished yourself from the pact, advertising and promoting your business can have a better impact by being more targeted and effective.The success of your business can often be based on your ability to create your brand. Proper branding can greatly increase your level of success. Factors including your website, your marketing efforts and other aspects of your business create your company’s identity. Most consumers rely on a corporation’s image when deciding where to spend their money. Purchases often are motivated based on emotions. Irregardless of size or structure, all businesses can usually benefit from the use of a well conceived brand. The very success of smaller businesses, whether brick and mortar or online, may depend upon the use of good branding methods. The brand could be the deal maker. Proper branding suggests experience and professionalism. This can also level the playing field between competing businesses despite size or tenure, particularly when conducting business online.Building a brand enhances the confidence of the online business owner. Branding affects customer trust and loyalty as well. Branding can give a solid, consistent image to your business. It gives your business credibility and can sets proper expectations with your customers. Branding can be incorporated into promotional campaigns using business cards, flyers and newsletter. Branding can also be used on premiums items like t-shirts, ink pens, coffee mugs and other goods. These items increase your brand’s visibility and remind customers of your brand even when not actually conducting business with you. This gives your business brand equity with your customers. Likewise, a brand is considered to be an asset. Successful franchises and existing business are usually sold for a much higher price than generic businesses offering the same products and services. Customers usually think as much about who they are buying from as what they are buying. Combine branding with consistance, good quality products and top notch service and customers will keep coming back for more.Branding is trully your customers’ perception of your business and can be like a promise or a pledge you make to your customers. When you want to create a brand you want the customer to know you are the best, provide quality goods and services and have something more to offer than your competition. Your goals is to create loyalty and trust. To that end, your customers need to be educated on the benefits of your products and services. This step is critical in establishing your brand. It is helpful to identify the features of your products and what benefits they provide. The features that offer the greatest benefits should be emphasized and the subject of your marketing campaigns.It is important to know what the customers think about your business. Customers may have negative feelings about your business because of bad experiences with your website, your customer service or your products. Other customers may fear making purchases online.Using surveys and questionnaires can identify exactly what is good or bad about your operation and can provide a clear understanding of your business from the customer’s point of view. You can learn what your reputation is with the consumer and what they feel about the quality and value of your products. Their experience dealing with customer service, your website and other issues could be disclosed by the surveys or solicited comments.Creating a brand based on customer input can be very beneficial. This is especially true if you implement changes based on customer feedback. The customer then gets a sense of ownership. It also demostrate empathy on the part of the business owner, giving your business a more human quality though all dealings may have been handled electronically. It is natural to stick with a company and products when you are satisfied and pleased. This results in repeat business and a better chance for overall success. Your customer base can be considered as your target audience when it comes to branding your business. If you do not know and understand the audience you are targeting then you can not brand your products and services based on their needs and wishes. Your audience is the targeted customers you are hoping to reach to purchase your products and services. To define your target audience you may need to look at factors such as gender, age, geographical regions, income and demographics. The age of an audience must be considered when branding your business. A younger crowd may want to see a brand that is vibrant, hip and current. When your audience is older they may be looking for a brand displaying status, sophistication, and professionalism. Gender of an audience is an issue if you are selling clothing, hats, jewelry or other such items. Income is something to think about when considering an audience and developing a brand. You cannot sell very expensive luxury items to a working class audience. People with high incomes do not usually consider purchasing cheap goods.There are many things about your audience that you must know when creating a brand. If you do not have a clear understanding of your target audience then you will likely fail. It is important to define your audience as narrowly as possible. The more you can narrow down your audience the more your brand will separate you from the competition. This means you will have less competition and a greater share of the customer’s dollars coming to you.Branding for your targeted audience will allow you to be more successful and develop longer lasting relationships with your customers. Targeting the wrong audience can spell disaster for your business.When ever possible, brand your business to better reach your target audience and to create your own special niche.
Aetna Health Insurance Leaving California – Recommended Replacement Plans
Aetna Health Insurance announced they are leaving the California marketplace for individual and family plans. The end date of all their plans is December 31, 2013. All 49,000 Aetna clients still have six months to figure out what health plan they should move to. In this article we’ll give you a simple mapping that recommends which plans you should move to based upon the Aetna health plan you currently have, a “gotcha” to watch out for, and a couple of silver linings to feel good about.The simplest way to replace your Aetna Health Insurance is to simply look for an alternative plan with the same (or similar) deductible amount. The recommendations below will make that easy to do. With just a little more effort, you could re-think what you need in yearly medical benefits and pick a plan the is a better fit for your current needs. Either way, you should be able to find a good solution listed below.Aetna Health Insurance Underwriting Is More LenientThis will be the gotcha for some people. Aetna has always been more willing to accept people with some health conditions. I know a number of my clients are in Aetna plans because they had specific health conditions that the other carriers either would not accept, or would “rate” much higher than Aetna. So this is something you have to be aware of and be careful about.If you have existing health conditions, or are “too short” (okay… a little over-weight), or have a rated plan with Aetna, then you should definitely talk to a broker before you apply with another health insurance company. You’ll want to have the broker do Pre-Screen Requests for you to see how the other insurance companies will treat your application.It’s important to do the pre-screen step first, because if you just pick a health plan, apply for it, and then get declined or rated even higher, it will be very hard to get other insurance companies to consider your application.Let’s start mapping replacement plans…Aetna Open Access MC Value Plan AlternativesThe Aetna Open Access Value plans are Aetna’s low-cost option. The Value plans offer a number of different deductibles, $8,000, $5,000, $2,500, and provide 3 office visits for a simple copay, and coverage for Generic prescriptions.This plan description matches very closely to what is offered in the Anthem Blue Cross SmartSense plans. If you only need two office visits rather than three, then the best choices are the Health Net PPO Advantage plans and the ClearProtection plan from Anthem Blue Cross.If cost of the plan is one of your major factors, then here is how the alternative plans above should be used.
Health Net PPO Advantage 3500 – offers the best overall value (cost vs benefits)
Health Net PPO Advantage 6500 – is usually the lowest cost option
Anthem Blue Cross ClearProtection 3300 – Anthem’s lowest cost solution
Anthem Blue Cross SmartSense 6000 – closest match to Aetna’s Open Access Value 8000, but lower cost
Anthem Blue Cross SmartSense 3500, 2000, 1000 – if you feel more comfortable with lower deductibles
In the majority of cases, the alternative plans from Anthem and Health Net will be lower cost than the comparable Aetna Value plans. You’ll need to review health insurance quotes to see how the pricing looks for your location in California.Aetna alternative plans from all major health insurance companies in California. The best plans!Aetna Open Access MC Plan AlternativesThe Open Access plans are Aetna’s high-end offerings. These plans offered unlimited office visits for just a copay, provided both Generic and Brand name prescription coverage, and offered deductibles of 5,000, 3,500, 2,750, and 1,750.The best mappings of the Open Access plans are the following:
Cigna Open Access Value plans – Cigna’s entry plans, but very similar to the Aetna plans but without brand name prescription coverage
Anthem Blue Cross Premier plans – these plans are the top of the line from Anthem
Cigna Open Access plans – the high-end Cigna plans
Blue Shield Shield Secure Plus plans – Blue Shield’s top end plans
Health Net does not have any plans that provide unlimited office visits and coverage of brand name prescriptions, so there are no options listed.Aetna Open Access MC High Deductible Plan (HSA Compatible) AlternativesThese are Aetna’s entry in the Health Savings Account (HSA) compatible market. Like all HSA plans, they provide no benefits except zero-cost preventive care until after you reach the deductible. The plans come with two deductibles, either 5,500 or $3,500.The mappings for these HSA plans is the following:
Health Net CFB HSA 4500 plan – this is the best value HSA plan in the market
Health Net CFB HSA 6000 plan – this is the overall lowest cost HSA plan
Blue Shield Saver HSA plans – these are lower cost than the other non-Health Net HSA plans
Cigna Health Savings 4900 plan – good general purpose plan
Anthem Blue Cross Lumenos 5950 plan – Anthem’s last remaining HSA plan
Are You Looking For Lower Out Of Pocket Risk?Some shoppers may be looking to lower premiums AND lower the OOPM’s they have had in the past. If this is your wish, then here are a couple of options you should explore:
Health Net CFB PPO Standard plans – the OOPM in these plans is equal to the deductible, and 2 office visits for a copay
Cigna Open Access Value 5000/100% – the OOPM is the same as the deductible, and the plan offers unlimited office visits
These alternative plans will cost a little more than the direct replacement options listed in the sections above. However, the attractiveness of having lower risk if an accident or a medical condition starts is very compelling.Silver Linings In The California Aetna Health Insurance DecisionI believe that Aetna is just the first in a line of large and small health insurance companies that will leave the California individual and family health insurance marketplace over the next 3-5 years. Aetna had a very small market share, and would have a hard time competing with the insurance companies that dominate the California market. So having Aetna leave now will reduce the turbulence we see during the Health Care Reform roll-out later this fall.The first silver lining in all of this is that Aetna plans tend to have very high Out-Of-Pocket Maximums (OOPM). As an example, for a family, the Open Access Value 8000 plan has an OOPM of $25,000, while the Anthem Blue Cross SmartSense 6000 plan and the ealth Net PPO Advantage 6500 have a $19,000 OOPM.This is one of the reasons people have stayed away from new Aetna plans unless no other health insurance company would accept them. There are plenty of plans from Health Net, Anthem Blue Cross, Cigna, and Blue Shield that will have lower OOPM’s than the Aetna plans.The last silver lining of this change at Aetna, is that Aetna plans have not been very competitive the last couple of years. So changing to comparable plans will give you a reduction in premiums. With the information we’ve given you above, you should be able to find a good Aetna replacement plan, now go forth and prosper.Aetna alternative plans from all major health insurance companies in California. The best plans!
Shoe Repairs And Several Other Things When I Was 7
Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!
He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.
But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.
Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!
Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.
We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.
Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.
Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!
But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.
Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.
Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.
And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.
All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.
He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.